Should Krystal Bring Its Steamed Buns to Brookhaven?

The company, known for its small square burger and steamed buns, plans to move its headquarters to north Metro Atlanta in early 2013.

Krystal, the burger chain known for its steamed buns and square patties, is planning to move its headquarters to north Metro Atlanta in early 2013, according to news reports.

So, could “north Metro Atlanta” mean Brookhaven?

The new owners of the Chattanooga-based company, Argonne Capital Group, announced the move on Wednesday, citing easier executive access from Atlanta’s Hartsfield-Jackson Airport and cost savings that will allow the company to open a new store each year, which adds new jobs as well.

President and Chief Executive Officer Doug Pendergast told the Atlanta Journal-Constitution that the company has not yet signed a lease, but is looking for a 20,000-square-foot facility in the Perimeter area.

The company is on track to open 150 new stores over the course of the next five years, according to the Chattanooga Times Free Press.


Should Krystal consider Brookhaven as its new home? Tell us what you think in the comments below.

Rick October 09, 2012 at 03:50 PM
I think Dunwoody, Perimeter Mall area is a better choice. Where would they locate in Brookhaven? Can't think of suitable office space available and I cringe at what their architects would design.
Corey Self October 09, 2012 at 04:19 PM
They could move into Lennox Park easily enough. Or the southern portion of perimeter center. We have office space available in the city so I would hate to think that the residents would shy away from welcoming something like this.
Eric H October 09, 2012 at 06:04 PM
Or Corporate Square since that is right next door to the Krystal in Brookhaven on North Druid Hills Road. But yea just one floor at the former HP building at Perimeter Summit has 23,000 square feet and I'm sure there are several floors available there.
Kiri Walton (Editor) October 09, 2012 at 06:12 PM
Do you all want Krystal to relocate here? Would you care one way or the other?
John McCay October 09, 2012 at 06:31 PM
Sure, Kiri - why not? Anyone that is looking for a large chunk of office space is more than welcome, imo. I do feel bad that Chattanooga is losing a home grown business that has been there for over 80 years, though.
Kiri Walton (Editor) October 09, 2012 at 06:37 PM
Yes, I do as well, John. However, the store employees won't be affected and the HQ employees are being offered opportunities to come to Atlanta. Also, they're going to build a museum there in Chattanooga as well.
John McCay October 09, 2012 at 06:59 PM
Sounds like a win-win then!
Eric H October 09, 2012 at 07:23 PM
It is still a loss for Chattanooga, though corporations moving are a part of the economic system. As long as we aren't using state tax dollars or even local tax dollars to bid against another city to get a corporation to move I'm all for decent paying jobs to move here.
Rick October 09, 2012 at 08:37 PM
I have yet to see a location suggested that is actually in Brookhaven. I'm fairly certain that North Atlanta and the perimeter area means Winward Parkway.
Rick October 09, 2012 at 08:41 PM
Just checked the final city limits map, thought it ended at Buford Hwy but it actually extends all the way to 85.
HamBurger October 09, 2012 at 09:00 PM
Mr. Rick, word is Krystal is looking in the Central Perimeter area which is basically the Perimeter CID. Unfortunately for Brookhaven, I think the most appealing deals are north of I-285 in Sandy Springs or Dunwoody. Also, keep in mind they are looking for approximately 21,000 square feet, not a huge tenant, but every little bit helps. Would you like extra onions, pickles, and yellow mustard on that Krystal?
Eric H October 09, 2012 at 09:12 PM
City limits go from 85 to 285 and everything between Chamblee and Fulton County line: http://documents.clubexpress.com/documents.ashx?key=3vn0f4rccLI%2bPJ3%2bO2iTAiT2ALMx%2fNbBYzlaiz7BIAkkR7BAH7CR2Q%3d%3d
John McCay October 09, 2012 at 09:34 PM
Rick, the Perimeter Summit tower Eric mentioned would be within Brookhaven. Sounds like a perfect match to me, with 23,000 s.f. floorplates.
John McCay October 09, 2012 at 09:38 PM
@Eric, I totally agree with you that this is a "real" corporate relocation, not some poaching of a business using tax breaks and giveaways. Sounds like the strength of Hartsfield has lured another one... It's got to be tough to fly around the country regularly from secondary airports with connections always being required to get just about anywhere.
Eric H October 09, 2012 at 09:43 PM
http://www.perimetersummit.com/1001-perimeter-summit-atlanta.html , though the other 2 buildings (2002 and 3003) also have 20,000+ sq ft floors. Also while they may find cheaper rates in the Dunwoody and Sandy Springs locations, I notice those cities do not have a Krystal. Only Brookhaven has one, http://krystal.com/locations/
Eric H October 09, 2012 at 09:54 PM
@John, true. And the 4 MARTA stations in the Perimeter Center submarket makes that area very accessible to the airport. $2.50 (or $2.12 if you buy the 20 trip non expiring trips at a time for $42.50 http://www.itsmarta.com/fares-passes.aspx) for a direct connection to the Airport terminal is probably one of the best transportation deals in the country.
John McCay October 09, 2012 at 10:04 PM
@Eric - Absolutey! I have been convinced that Perimeter is one of the best "Edge Cities" in the country for a while now. Perimeter Summit is mere minutes from either the Dunwoody or Medical Center stations, without really getting mired in the heavy traffic on the other side of 285. The new bridge (I think it's Perimeter Center West) never has bad traffic, and the Med Center station is practically around the corner off of Lake Hearn. I never really understood why HP decamped for Alpharetta a few years back...unless the execs lived up that way, of course.
Eric H October 09, 2012 at 10:14 PM
Yep, plus they run a shuttle from the Perimeter Summit to the MARTA station. HP has been an odd company, they moved from Cobb to Perimeter Center to Windward Parkway in a relatively short period of time.
Roger That October 09, 2012 at 11:34 PM
Amen, Eric. And, I have two words for Krystal, "mmmm... Krystal" lol I wouldn't eat it if you waterboarded me, but, that's just me.
"E Pluribus Unum" October 10, 2012 at 01:35 PM
Should Krystal relocate to Brookhaven? That will depend on what their executives are looking for and what conversations are taking place with local business officials. Would I like to see them locate somewhere in Brookhaven? Absolutely and for all the reasons already expressed. Will they ultimately choose Brookhaven? I doubt it for all the reasons already expressed.
Brookhaven Maven October 11, 2012 at 04:23 AM
To Eric Hovdesven @ 6:14pm -- Nothing odd about the HP moves. They left Cobb because they outgrew their space and the Perimeter Summit building was big enough for them to combine all of their various Metro offices under one roof. Didn't take them long to start having issues with employees complaining about commute to Perimeter Summit. HP conducted an employee survey and determined the majority of their employees didn't live anywhere in this area. Most of them lived out toward Cumming along 400, so they moved to their Alpharetta location. My friends who still work there say it has improved morale 300%. People aren't tired and cranky when they get to work, and they are home in a fraction of the time it took them to get to Perimeter Summit. -- The Maven
Eric H October 11, 2012 at 03:46 PM
Ok BM, sorry didn't mean to get into questioning HP's management decisions, not really relevant to the issue at hand anyway. Though I will opine that management at HPQ hasn't exactly been stellar in the recent history. Perhaps an example of why employee's should make sure they don't put to much of their savings into the company stock; http://finance.yahoo.com/echarts?s=HPQ+Interactive#symbol=hpq;range=2y;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;


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