A new retro-style bar with leather cushion stools. A flat screen plasma television. Bistro-style tables near the windows. Free Wi-Fi Internet access.
Has a hip new coffee shop come to town?
Nope. It’s your neighborhood McDonald’s – one of the chains 13,000 eateries in the U.S. that is undergoing overhauls as part of its strategy to win back customers, particularly young adults and families analysts said.
When you drive down Peachtree, prepare to be shocked. The signature mansard big red roof is gone and was replaced with a flat roof topped by a contemporary sloping curve.
You’ll also notice that the building has less plastic and more brick and wood with modern hanging lights. The traditional yellow and red colors remain, but have been infused with olive and sage green.
The PlayPlace was replaced with an outdoor patio – which was still being finished by construction workers this weekend.
“We’re excited by what McDonald’s has done,” Kevin Hughley, president of the Brookhaven Chamblee Home Owners and Neighborhood Business Alliance said as he stood inside the renovated building during Saturday’s reopening. “It’s really impressive.”
Construction workers were still on-site putting the finishing touches on the project that lasted about two months.
When asked about the renovations and why the were necessary, Noel Blackwood, field operations manager for the chain said simply: “It’s the excellence that our customers have come to expect.”